Investors & partners
Infrastructure forthe economy thatalready exists.
DoAm is building the identity and payment rail under Ghana’s informal services economy — and the dataset that comes with it. Live in Accra since April 2026, with a seed round open to build the next stage.
- First verified professional
- 22 Apr 2026
- Identity
- Ghana Card + biometric
- Escrow
- Paystack rail
- Professional commission
- 0%
Thesis
- The gap
- Skilled informal work in Ghana has no shared identity layer and no payment protection. Both sides carry risk, so the market stays small and local.
- The rail
- Verification at the source (Ghana Card + biometrics), escrow on Paystack, and a release token held by the customer. The easiest path becomes the verified one.
- The asset
- Every handshake writes a record. Completion, response time, and dispute history become a credit score the worker owns — and a dataset lenders cannot build elsewhere.
Investors & partners
Help build the trust layerfor West Africa.
We are raising a $1.5M seed round to deploy the escrow engine, onboard the first 500 professional storefronts, and establish the legal infrastructure across Ghana and Nigeria.
- 40% Product
- Escrow engine & AI R&D
- 30% Growth
- Professional cluster onboarding
- 30% Operations
- Legal & arbitration infrastructure
Seed investors
Early entry into artisan trust infrastructure for West Africa — a category with no scaled competitor. Our own estimate puts the addressable market at $15B.
- Escrow engine live on the Paystack rail
- First 500 storefronts in Accra
- Ghana and Nigeria legal groundwork
Financial institutions
The DoAm Credit Score is built from verified transaction history — completion rate, response time, dispute record — a signal banks cannot model elsewhere.
- Micro-loan pre-qualification pipeline
- Neighbourhood-level labour demand maps
- DPC-compliant data sharing framework
Brands
Reach verified, active professionals and their customers at the point of job discovery. Building-materials, tools, and paint brands are the first categories we are opening.
- Category-targeted placement by trade
- First-party transaction intent data
- No ghost audiences
Company targets · not results
- Year 1 ARR target
- $2.4M
- Accra core
- Year 2 ARR target
- $15M
- Lagos entry
- Year 3 ARR target
- $45M
- Regional utility
- Target gross margin
- 94%
- Storefront SaaS
Team
Built by people who knowWest Africa from the inside.
Not a Silicon Valley startup parachuting into Ghana. Ghanaian operators, international strategists, and legal architects — building infrastructure for the economy we live in. The mission is plain: transition informal talent into bankable professionals.
01
Theodora Danso Isoh
Co-Founder & Co-CEO · Managing Director
- Ghanaian operator with direct guild relationships
- On-the-ground network across Accra professional clusters
- Registered holder, Companies Act 992
02
Banyei Isoh
Co-Founder & Co-CEO · Strategy
- Yale School of Management, MBA
- Google Cloud, Head of Global Win & Loss
- VP RevOps Swoop · Accenture Strategy · Deloitte
03
Edem K. Okudzeto, PhD JD
Director · Legal, IP & Data Protection
- USPTO Patent Attorney · Ghana Bar · Illinois Bar
- Certified Data Protection Supervisor (DPC Ghana)
- Senior Associate & IP Co-Chair, Sam Okudzeto & Associates
04
Edem Gbedemah
Director · Finance & Partnerships
- Oxford University, MBA
- 10+ years pension fund management & structured products
- Wealth Manager, Serengeti Asset Management
Early access
Join theDoAm waitlist.
Be among the first professionals, customers, and partners on the rail as we open more of Accra.